Most companies recognize that social media is going to play an increasingly large role in their marketing efforts, but what's the real return on investment? Trying to pin that down can be frustrating. The solution? Start by setting the right goals. Our exclusive Tip Sheet, "5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS," helps you decide what you really want to get out of social media—so you can see just how much your investment is paying off.
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