Room 214 Selects Sysomos for Social Media Analytics

Leading social media agencies as Room 214 recognize that Sysomos’ technology offers the kind of social media intelligence and insight needed to make strategic decisions and influence business choices.

TORONTO - Mar 30 2009

Sysomos Inc. is pleased to announce that its leading-edge analytics service has been selected by Room 214, a social media and word of mouth agency.

Room 214 has reviewed and worked with a variety of social media services and tools, selecting Sysomos platform for unique advantages it offers.

"We have worked with several social media monitoring tools, and recognize multiple advantages with the Sysomos platform, including their fully automated sentiment and detailed geo-demographics,” said Jason Cormier, Co-founder of social media agency Room 214.

Nick Koudas Sysomos’ president and CEO, said leading social media agencies as Room 214 recognize that Sysomos’ technology offers the kind of social media intelligence and insight needed to make strategic decisions and influence business choices.

“Sysomos gives companies the tools to measure, listen, understand and engage with the social media universe,” he said. “Social media analytics is quickly moving beyond monitoring activity, and Sysomos provides the leading-edge technology that is increasingly needed.”

Sysomos technology features:

• A comprehensive and spam-free archive, featuring billions of conversations (and counting) dating back to 2006
• Continually updated content from blogs, social networks, micro-blogging services, wikis, message boards, video sharing sites, and news sources
• Geography and demographic (age, gender, profession) information
• Automated sentiment to assess if conversations are positive, negative or neutral
• Text analytics to identify key themes, emerging topics and trends
• Measurable metrics about popularity, geographic/ demographics, and authority
• The ability to drill down into particular demographics and conversation topics
• The ability to compare your reach, share of voice and brand impact against competitors

About Sysomos:

Sysomos delivers technology that brings business intelligence to social media. We’re focused on helping companies effectively and quickly listen, measure, understand and engage within the fast-moving social media landscape by providing them with leading-edge analytics services. Sysomos provides companies with robust technology to access billions of conversations collected over the past three years (and growing) from blogs, social networks, forums, wikis, message boards, video sites and media sources. Sysomos' technology is deployed in a software-as-service model to customers around the world. Whether you're located just around the corner or halfway around the world, we can serve your needs with our technology, support and training.
www.sysomos.com


About Room 214:

Room 214 is a social media and word of mouth marketing agency with a proven track record of helping successful organizations leverage search marketing, online community building and forward-thinking Internet strategies to economically grow sales, leads, visibility and brand awareness. Our services are solicited from corporate marketing teams, chief executives and some of the most recognized PR firms and creative agencies in the country. National clients range from recognized brands such as The Travel Channel, emerging companies like Hive Live, non-profits like the Outdoor Industry Association and Organic Trade Association, and Fortune 500’s like Alltel Wireless.
Social Media Agency - www.room214.com

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