GCI Canada Selects Sysomos for Social Media Analytics
One of Canada's largest public relations agencies to use Sysomos to provide clients with intelligence and insight about social media conversations.
Toronto, ON - May 04 2009
Sysomos Inc. is pleased to announce that GCI Canada has selected Sysomos’ Media Analytics Platform (MAP) to provide its clients with the insight needed to monitor, measure and engage with the fast-growing social media landscape.
GCI made its decision after an extensive review of MAP, and how it could be effectively used to meet the growing needs of clients.
"The public relations business has been transformed by social media, and GCI is committed to remaining a Canadian social media leader within the public relations community through the continual application of superior technologies such as Sysomos," said Marion MacKenzie, president with GCI Canada.
"We reviewed a number of social media analytics software. Sysomos was, by far, the most compelling in letting us deliver fresh insights to our clients, and be truly consultative, while helping our senior partners assist clients in meeting their challenges."
Nick Koudas Sysomos' CEO and co-founder, said the agreement with GCI is another example of how MAP is resonating with PR agencies that want a powerful and effective way to discover the most important and relevant social media conversations, why they're happening, and who's driving them.
"PR agencies are discovering tremendous value in MAP," he said. "They like the robust features, the ability to get instant results, the unlimited number of queries, the ability to get sentiment and geo-demographic information, and the insight to create detailed reports for clients."
Sysomos' technology features:
- A comprehensive and spam-free archive, featuring billions of conversations (and counting) dating back to 2006
- Continually updated content from blogs, social networks, micro-blogging services, wikis, message boards, video sharing sites, and news sources
- Geography and demographic (age, gender, profession) information
- Automated sentiment to assess whether conversations are positive, negative or neutral
- Text analytics to identify key themes, emerging topics and trends
- Measurable metrics about popularity, geographic/ demographics, and authority
- The ability to drill down into demographics and conversation topics
- The ability to compare reach, share of voice and brand impact against competitors
About Sysomos:
Sysomos is redefining social media analytics by providing corporations, marketers, public relations agencies and advertisers with the intelligence and insight needed to make smarter business and strategic decisions. The Sysomos platform brings business intelligence to social media, offering instant and unlimited access to all social media conversations to quickly see what's happening, why it's happening, and who's driving the conversations. Through the use of contextual text analytics and data mining technology Sysomos collects billions of social media conversations from blogs, Twitter, social networks, messages, boards, wikis and a growing number of major new sources. Sysomos, which is based in Toronto, started as a research project at the University in Toronto in 2006.
www.sysomos.com
About GCI Canada:
GCI Canada is a national leader in the public relations industry with deep expertise in the areas of consumer, technology, digital media and corporate communications. GCI Canada services a broad client base, combining the aggressiveness and agility of a specialty boutique with the depth and breadth of a dynamic multinational agency. GCI Canada is committed to building a team of talented people who are challenged to achieve and exceed their career goals while working in an environment that fosters innovation and excellence. GCI Canada is a member of WPP PLC, a global communications group.
Media Contacts:
For Sysomos:
Mark Evans, 416-479-0629 x504 mark@sysomos.com
For GCI Canada:
Marion MacKenzie, President GCI Canada (416) 486-5909 mmackenzie@gcigroup.com
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