Interbrand Selects Sysomos' MAP and Heartbeat Services

Social media tools to be used across North America

Toronto, ON - December 2, 2009

Sysomos Inc. is pleased to announced that its Heartbeat and Media Analysis Platform services have been selected by Interbrand to provide it with industry-leading tools to monitor, measure, understand and engage with the social media landscape.

Interbrand, a leading global brand consultancy, will use Heartbeat and MAP within its North American offices. MAP is Sysomos' flagship social media analytics service, delivering insight into the key social media conversations, why they're happening and who's driving them. Heartbeat is a flexible and robust social media monitoring and measurement service.

"Interbrand is excited to be working with Sysomos," said Kelly Gall, Chief Operating Officer with Interbrand, North America. "Social media is becoming an increasingly important part of how we meet the needs of clients, so we're looking forward to leveraging the power and capabilities of MAP and Heartbeat."

Nick Koudas, Sysomos' president and chief executive, said the agreement with Interbrand is another significant signal that MAP and Heartbeat are resonating with customers looking for the insight and intelligence to thrive business in the fast-changing social media universe.

"We're thrilled to have Interbrand as a Sysomos client," he said. "Our clients are looking for robust, flexible and user-friendly social media services, and MAP and Heartbeat are seeing great traction with a growing number of companies around the world."

MAP provides the ability to:

• Do unlimited queries and access to billions of conversations
• Identify key influencers by industry or demographic groups
• Understand key conversations, themes and trends
• Conduct in-depth research, prepare detailed reports
• Leverage a comprehensive and spam-free database dating back to 2006
• Access automated sentiment to determine whether conversations are positive, negative or neutral

Heartbeat's features include the ability to:

• Monitor social media conversations
• Measure key metrics around buzz and sentiment
• Engage with key influencers and opinion leaders
• Conduct comparisons between competitors and topics

About Sysomos:

Sysomos is a leading player in the social media monitoring and analytics market. It is redefining social media analytics by providing corporations, marketers, public relations agencies and advertisers with the intelligence and insight needed to make smarter business and strategic decisions. The company's portfolio includes Heartbeat, a flexible, robust and cost-effective social media monitoring and measurement service, and MAP, which provides in-depth analytics. More information about Sysomos and its services can be found at www.sysomos.com


About Interbrand:

Founded in 1974, Interbrand is recognized for being at the forefront of the dialogue on brands and practice of building brands as business assets. Today, Interbrand is among the largest brand consultancies and has grown to include 36 offices in 25 countries. The combination of rigorous strategy and analytics with world-class design creativity help its clients to create and manage brand value in all market dynamics. It is widely respected for its annual study, The Best Global Brands, and for creating a broader platform for the discussion of brands on the Webby-award winning brandchannel.com. For more on Interbrand, visit www.interbrand.com.


Media Contacts:

For Sysomos:
Mark Evans
Director of Communications
416-479-0629 x504 mark@sysomos.com

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