Sysomos Unveils Heartbeat 2.0
Social media monitoring service now features Facebook integration
November 19, 2009, Toronto - Sysomos Inc. is excited to announce the launch of a new version of its fast-growing Heartbeat social media monitoring service, highlighted by the integration of Facebook and a new look and feel.
Since the launch of Heartbeat in June, feedback has been collected from corporate customers such as Shell Oil, Sony Ericsson and Roche, and agencies such as Hill & Knowlton and Ketchum. This led to the redesign of Heartbeat to create new ways to monitor social media conversations, including key metrics and built-in engagement.
"The new version of Heartbeat demonstrates how Sysomos is pioneering the evolution of this industry by listening to customer needs, and then developing innovative tools to support social media professionals," said Nick Koudas, Sysomos' president and chief executive.
Sysomos was also able to integrate Facebook into Heartbeat. Using leading-edge technology, Heartbeat clients can monitor conversations on Facebook, and directly manage their public or private Facebook Pages. This offers superior flexibility so clients manage their communities in a fully secure and flexible way.
Heartbeat is now a unified platform for monitoring social media including blogs, Twitter, forums, Facebook and mainstream news media sources. Heartbeat's features also include real-time monitoring, key metrics measurement, a customizable dashboard, automated sentiment, advanced geo-demographics capabilities, and the ability to engage with key influencers using a fully-integrated and sophisticated workflow management system.
"Heartbeat has all the features and flexibility that users want and need in a social media monitoring and measurement service," Koudas said. "Heartbeat has thrived because its attractive pricing offers a terrific return on investment. We're confident the new version will provide Heartbeat with even more momentum and customers."
Along with Heartbeat, Sysomos also offers Media Analysis Platform (MAP), which provides customers with in-depth analytical tools and the ability to generate customized reports for clients.
For more information about Sysomos, visit our website sysomos.com or see the Heartbeat product page for more details on Heartbeat.
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About Sysomos
Sysomos is redefining social media analytics by providing corporations, marketers, public relations agencies and advertisers with the intelligence and insight needed to make smarter business and strategic decisions. The Sysomos platform provides instant and unlimited access to all social media conversations to see what's happening, why it's happening, and who's driving the conversations. Sysomos.com.
Sysomos' products include
Media Analysis Platform (MAP): A feature-rich service that offers customers the ability to analyze and understand social media conversations. MAP delivers insight and intelligence about the major conversations, why they're happening and who's driving them. You can make unlimited queries on any topic to get real-time results, collaborate, and generate detailed reports for clients.
Heartbeat: A cost-effective, real-time monitoring and measurement tool that provides constantly updated snapshots of social media conversations delivered using a variety of user-friendly and intuitive graphics. Heartbeat organizes conversations, manage workflow, facilitate collaboration, and provide ways to engage with key influencers.
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