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In this report, Sysomos explores the different applications used to post updates on Twitter. We analyzed a sample of more than 500 million tweets collected over the past five months to determine the most popular applications.
As the chart below shows, Twitter.com is the most popular application with 46% of all tweets, while TweetDeck is a distant second with 8.48%. Since Sysomos published its initial Twitter report (gathered using proprietary social media listening tools)in June, Twitter.com's market share has climbed slightly from 45.7%, while TweetDeck has dropped from 19.7%.
The vast majority (82%) of active Twitter users stick to a single application; 14% use two applications, while 2.35% use three applications. Note: We only took into account active users - people with at least 50 tweets in the past five months.
The choice of a particular Twitter application has much to do with a person's level of activity. The graph below shows the average number of tweets posted by an active user based on their primary Twitter client application. TweetDeck users are most active, posting 1.24 tweets per day, followed by Seesmic and HootSuite users. Twitter.com users post an average of 0.67 times/day.
Sysomos is the social intelligence company backed by data science that gives businesses immediate context to the hundreds of millions of conversations happening online every day. The Sysomos social intelligence platform continuously decodes these conversations and news stories to give marketers real-time answers about what their customers think and feel. More than 1,400 global brands and agencies including United Health Group, 3M, Boeing, Edelman, Genetech, Marriott and Ogilvy trust Sysomos for their social intelligence. Sysomos has offices in seven cities worldwide, including London, New York, San Francisco and Toronto.
MAP is like the search engine for social media. Listening tools give you snapshots of social activity, based on complex queries you must build carefully in advance. With Sysomos MAP, simply type in your keyword, and instantly see results, including reach and context for your topic today and historically. Unlimited searches, unlimited results, no surprise costs.
You wouldn’t run a website without web analytics, so your social strategy needs strong analytics, too. Know what your customers are saying, when a crisis is brewing, how healthy your reputation is, what products matter to your community and who is influential in your space. And it’s all real-time, because the social web doesn’t wait.