Contents
Appendix
Inside Twitter, An In-Depth Look Inside the Twitter World
June 2009
By Sysomos Inc.
Alex Cheng and Mark Evans
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Twitter Growth 2008 - 2009 (Tabular Data ↓)

Description:
The pie chart shows the distribution of Twitter users across different
counties. Accompanying bar chart shows the geographic breakdown by the
month users joined Twitter.
Description:
The bar chart shows the number of Twitter users from top-10 cities
relative to the number of users in the New York City. The chart shows
that the number of users in NYC is four times that in San Diego.
Friend, Follower and Tweeting Trends (Tabular Data ↓)
Description:
A graph showing how the number of people the average Twitter user
follows. 92.4% of Twitter users follow less than 100 people, while
97.8% of Twitter users follow less than 400 people.
Description: A graph showing the average number of followers for the average Twitter user.
Description: The correlation between average number of people followed and how many people follow the average Twitter user.
Description:
A graph showing how many followers for the average Twitter user, and
the number of people they follow. Until people have 150 followers, they follow about the same number of people. After that, this starts to break down. Twitter users who are follow 950 people, for example, are only followed by 531.
Description:
The average number of tweets made by the average Twitter user based on
how many followers they have. Twitter users with a higher number of
friends and followers tend to tweet more often.
Description: The average number of tweets made by the average Twitter user based on how many people they follow.
Tweet Activity Over Time (Tabular Data ↓)
Description: 21% users have never tweeted.
Description: A graph showing the average number of tweets made a day by the average Twitter user.
Description: The number of days that an average Twitter user had not updated their status.
Description: A graph showing what percentage of
the Twitter population accounts what percentage of total activity. This
shows a small number of users contribute a bulk of the tweeting
activity.

Times in EDT (Toronto timezone.)
Twitter Usage Via Publishing Tools (Tabular Data ↓)




Twitter Demographics (Tabular Data ↓)
Description: A graph showing the average number of followers for the average Twitter user.


The three graphs below display the fraction of users who disclose different information in their profiles




Common Phrases in Profile
Most Common Words
Most Common 2 Word Phrase
Most Common 3 Word Phrase
Insights on Social Media Marketers Using Twitter (Tabular Data ↓)



Most Common Keywords in Profile of Social Media Marketers

Twitter growth 2008 - 2009 (Graphs ↑)
New Users on Twitter by Month
New Twitter Users by Country
The Most Populated Twitter Cities
Friend, follower and tweet trends (Graphs ↑)
Average Number of People Followed
Average of Followers for Twitter Users
Followers vs. Friends
Friends vs Followers
Followers vs. Daily Tweets
Friends vs. Daily Tweets
Tweet activity over time (Graphs ↑)
Who's Tweeted?
Number of Tweets per Day
Days of Inactivity
Who's Doing All the Tweeting?
Twitter Activity by Day of the Week
Tweet Activity by Hour of the Day
Twitter usage via apps (Graphs ↑)
Market share of Twitter Publishing Tools
iPhone Usage by Country
iPhone Usage by State
Twitter demographics (Graphs ↑)
How Old Are Twitter Users?
Age distribution
Insights on Social Media Marketers Using Twitter (Graphs ↑)
Social Media Marketers — Average Number of Tweets
Social Media Marketers — Average Number of Followers
Social Media Marketers Using Twitter — Average Number of Friends
About Sysomos
Sysomos Inc. provides leading-edge social media analytics to customers
looking for insight and intelligence about what's happening. After
three years in development, the alpha version of our flagship product,
Media Analysis Platform (MAP) was launched in September 2008. The
Toronto, Ontario-based company's investors include GrowthWorks and the
Ontario Centres of Excellence. For more information about Sysomos,
please visit Sysomos.com.
Media Contacts: Mark Evans, Sysomos 416-669-7028, mark@sysomos.com
To discuss this report on Twitter, use the hashtag #sysomossurvey or copy us @sysomos. Read the full report here.
