Inside Twitter Clients
By Sysomos Inc.
In this report, Sysomos explores the different applications used to post updates on Twitter. We analyzed a sample of more than 500 million tweets collected over the past five months to determine the most popular applications.
As the chart below shows, Twitter.com is the most popular application with 46% of all tweets, while TweetDeck is a distant second with 8.48%. Since Sysomos published its initial Twitter report in June, Twitter.com's market share has climbed slightly from 45.7%, while TweetDeck has dropped from 19.7%.
The vast majority (82%) of active Twitter users stick to a single application; 14% use two applications, while 2.35% use three applications. Note: We only took into account active users - people with at least 50 tweets in the past five months.
The choice of a particular Twitter application has much to do with a person's level of activity. The graph below shows the average number of tweets posted by an active user based on their primary Twitter application. TweetDeck users are most active, posting 1.24 tweets per day, followed by Seesmic and HootSuite users. Twitter.com users post an average of 0.67 times/day.
Sysomos is redefining social media analytics by providing corporations, marketers, public relations agencies and advertisers with the intelligence and insight needed to make smarter business and strategic decisions. The Sysomos platform provides instant and unlimited access to all social media conversations to see what's happening, why it's happening, and who's driving the conversations. Sysomos.com.
Sysomos' products include
MAP: A feature-rich service that offers customers the ability to analyze and understand social media conversations. MAP delivers insight and intelligence about the major conversations, why they're happening and who's driving them. You can make unlimited queries on any topic to get real-time results, collaborate, and generate detailed reports for clients.
Heartbeat: A cost-effective, real-time monitoring and measurement tool that provides constantly updated snapshots of social media conversations delivered using a variety of user-friendly and intuitive graphics. Heartbeat organizes conversations, manage workflow, facilitate collaboration, and provide ways to engage with key influencers. Feedback
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Sysomos has collected a comprehensive collection of data from Twitter user profiles and updates. We will be publishing our analysis of this ever-changing and growing data on a regular basis. To leave comments (including the kind of information you would like to see in future) about this report, visit our blog.