Exploring the Use of Twitter Around the World
By Sysomos Inc.
In our initial Twitter report published last June, one of the areas that looked at were the countries and cities where Twitter was being used. Not surprisingly, nearly two-thirds of unique users (62.1%) were located in the U.S., while the U.K. and Canada were a distant second and third.
Given how Twitter has much grown over the past six months, we wanted to take a fresh look at global usage to see if there were any major changes. To gather this insight, we looked at our entire twitter repository between mid-October to mid-December, 2009. We aimed to understand twitting activity both in terms of the country/city of origin of each twitter but also in terms of overall twitting activity (how frequently they tweet).
In doing our research, we discovered that almost no one is using the geo-location API tool that Twitter launched last August, with only 0.23% of all Tweets tagged with geo-location. To determine someone’s location, Sysomos uses proprietary technology to infer geography based on user disclosed information which does not rely on Twitter's geo-location API.
Considering the country of origin of twitters, among the most significant differences was a surge in Brazil, which accounted for 8.8% of unique users, an increase of more than four-fold from 2% in June. Twitter users in Indonesia accounted for 2.4% of the population, compared with less than 0.5%, while Twitter users in Germany rose to 2.5% from 1.5%.
Meanwhile, the number of U.S. unique users was 50.8%, a sharp drop from 62.1% in June. This suggests that the use of Twitter outside the U.S. has experienced significant growth over the past six months.
Here's a table showing unique Twitter users around the world during the period from Oct. 16, 2009 to Dec. 16, 2009. We explored 13 million unique Twitter accounts that demonstrated tweeting activity in that period.
And here's the same chart from our June, 2009 report.
In addition to looking at the number of unique Twitter users around the world, we also explored the geographical break-down based on the total number of tweets to determine if there were any differences between the two.
The biggest changes are in the U.S., which accounted for 50.9% of unique Twitter users and 56.6% of total tweets, which suggests Twitter users in the U.S. are more active than many users around the world.
U.K. users accounted for 8.1% of total tweets, compared with 7.2% of unique users, while Brazilian users account for 6.73% of total tweets compared with 8.79% of unique users.
As well, we looked at the leading cities in which Twitter is being used. London has the biggest population in terms of unique users with 2.08%, while Los Angeles has 1.63%, Sao Paulo (1.47%), New York (1.44%) and Chicago (1.2%).
The table below shows top cities by the number of tweets coming from that city. New York ranks first in this list with 2.37% of all tweets. Notice New York ranks fourth in the table above which counts the number of unique Twitter users, showing that users from New York are very active.
Sysomos is redefining social media analytics by providing corporations, marketers, public relations agencies and advertisers with the intelligence and insight needed to make smarter business and strategic decisions. The Sysomos platform provides instant and unlimited access to all social media conversations to see what's happening, why it's happening, and who's driving the conversations. Sysomos.com.
Sysomos' products include
MAP: A feature-rich service that offers customers the ability to analyze and understand social media conversations. MAP delivers insight and intelligence about the major conversations, why they're happening and who's driving them. You can make unlimited queries on any topic to get real-time results, collaborate, and generate detailed reports for clients.
Heartbeat: A cost-effective, real-time monitoring and measurement tool that provides constantly updated snapshots of social media conversations delivered using a variety of user-friendly and intuitive graphics. Heartbeat organizes conversations, manage workflow, facilitate collaboration, and provide ways to engage with key influencers. Feedback
To discuss this report on Twitter, use the hashtag #sysomossurvey or copy us @sysomos.
Sysomos has collected a comprehensive collection of data from Twitter user profiles and updates. We will be publishing our analysis of this ever-changing and growing data on a regular basis. To leave comments (including the kind of information you would like to see in future) about this report, visit our blog.