Measure your Social Media ROI and optimize your Marketing Campaigns. Using Audience:
- Sales managers can identify and follow up on the most valuable leads.
- Community managers can focus on the most important relationships.
- Marketing managers can finally measure ROI and attribute value to their social marketing campaigns.
Connecting Visits to Websites with Social Media Mentions
Audience is aimed at digital marketers, community managers and sales professionals who want to learn more about their potential customers and their value. Audience fills the significant gap between Web analytics services, which provide information about what is happening on your Web site, and social media monitoring services that track who is talking about your company or brand.
Audience tells you why someone visited your site, their importance and potential value. Audience helps you optimize your social strategy by providing the ability to really understand what is working and what isn't in your social marketing campaigns and engagement efforts.
Using Sysomos' extensive social media database, Audience automatically identifies the ecosystem that includes competitors, analysts, blogs and related social sites. Every visitor to your Web site is analyzed and associated with their activities within this ecosystem.
Read more about Audience along with frequently asked questions in the detailed announcement press release.