Choose the Right Sysomos Solution

Sysomos offers two products, Heartbeat and Media Analysis Platform (MAP), to customers looking for leading-edge social media analytics services. Although Heartbeat and MAP are based on the same underlying technology, they provide different features to meet the needs of different users.

Heartbeat is designed for day-to-day monitoring and measurement requirements, while MAP provides an in-depth research tool.

Heartbeat: Real-time monitoring of brands and products, with measurable metrics and the ability to engage with key influencers.

Heartbeat Pro: Monitoring, measurement, in-depth metrics, key influencers, detailed sentiment for advanced users, and the ability to engage with key influencers.

Sysomos MAP: A full-feature analytics service with unlimited access to billions of social media conversations, as well features such as automated sentiment and geo-demographics.

MAP is ideal for in-depth research, historical analysis, and the preparation of value-added reports.

Differences between Heartbeat and MAP

Feature	Heartbeat	Sysomos MAP
Real-time, Comprehensive, Multi-lingual Continuously refreshed database of entire social media universe.
Unlimited Use No limits on the number of returned results or usage.	No restriction on the number of results analyzed	Unlimited queries across any brand or topic
Geography and Demographics Age, gender, location, profession and language information.
Sentiment Automated analysis to positive, negative or neutral.
User-defined Dashboards Continuously monitored pre-set queries.
Ad-Hoc Querying Instant access to results of any query across any time range or media source.
Text Analytics Extraction of key insights, themes and trending topics.	For monitored topics	For any query across any time period with drill down capabilities
Key Influencers Automated search for opinion leaders and authoritative individuals.	PARTIAL List of top influencers for monitored topics	Unrestricted access to list of influencers across any industry and demographics
Drill Down Focus and filter by age, gender, location, sentiment, time, competition, and topics.	Up to 3 filters per data view	Unlimited filters, granular data segmentation
Engagement Workflow Collaborate and manage engagement with bloggers and other online influencers.
Historical Content Access to billions of social media conversations collected historically.	PARTIAL Up to one year at additional cost	Instantaneous access to all historical data.
Premium Support Dedicated account manager for training, product support and best practices.

Sysomos' technology portfolio also includes BlogScope, a free search service for the blogosphere developed as part of a research project between Sysomos Inc. and the University of Toronto. It offers real-time access to blogs, and provides features such as popularity curves, geographical information, and related keywords.

Sysomos also provides partners with access to APIs that can be used to export all analytics and content.