Sysomos MAP - Media Analysis Platform

MAP is Sysomos' flagship product, offering customers the ability to effectively listen, measure, understand and engage. MAP delivers insight into the key conversations, why they're happening and who's driving them.

• Unlimited queries and access to billions of conversations
• Identify key influencers by industry or demographic groups
• Understand key conversations, themes and trends
• Conduct in-depth research, prepare detailed reports

Why MAP?

Comprehensive and Spam-Free Database
A database, featuring billions of social media conversations dating back two years. Fresh content is constantly added by actively indexing blogs, social networks, Twitter, YouTube, wikis, message boards, video sharing sites, and news sources.

Key Influencer Identification
Quickly identify the people leading conversations and shaping opinion, and then engage with them to build relationships.

Detailed Geographic and Demographic Data
Access information about social media participants and the conversations they're having, including their age, gender and profession.

Automated Sentiment
Discover whether the relevant and important conversations are positive, negative or neutral.

Measurable Metrics
Access information about how much activity is happening, where it's coming from and who's talking, and the authority of those involved.

Understand Topics and Themes
Get a handle on the development, news, products and brands attracting the most conversations.

Competitive Analysis
Quickly compare reach, share of voice and brand impact against competitors, as well as different topics and brands.