Inside Blog Demographics
By Sysomos Inc.
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With blogs becoming an increasingly popular way for Internet users to get information, it is interesting to see where this content is coming from and who's writing it.
We thought it would be insightful to provide details about the blogosphere's composition using data gathered using our social media monitoring and analytics platform. We analyzed more than 100 million blog posts that provided information about their age, gender and location information.
Not surprisingly, the most active bloggers are younger people who have grown up during the blogging "revolution", which started about seven years ago. Bloggers in the 21-to-35 year-old demographic group account for 53.3% of the total blogging population. This group is followed by the generation just behind them - people 20-years-old or under are 20.2% of the blogging landscape. This group is closely followed by 36-to-50 year-olds (19.4%), while bloggers who are 51-years-old and older only account for 7.1%.
The difference between genders in the blogosphere is balanced with women making up 50.9% and males 49.1% of bloggers. This suggests the Internet is a gender neutral environment.
It should not be much of a surprise that the most bloggers (29.2%) are located in the U.S. In fact, there are more than four times as many bloggers in the U.S. as there are in the second most populated country within the blogosphere - the U.K., which is home to 6.75% of bloggers.
Japan accounts for the third-most bloggers (4.9%), followed by Brazil (4.2%), Canada (3.9%), Germany (3.3%), Italy (3.2%), Spain (3.1%), France (2.9%) and Russia (2.3%).
When we compared the number of bloggers to Twitter users by country, we found many similarities. The biggest difference was activity by U.S. users - more than half of the tweets come from U.S, Twitter users, while only a third of blog posts are from the U.S.. The absence of bloggers from Indonesia and Australia within the top-10 is also interesting. In comparison, both countries rank among the top-10 of users within the Twittersphere.
When we broke down our data to do a closer analysis of where bloggers are coming located regionally, California leads the way with 14.1%. This is almost double the amount of bloggers found in the second largest blogger populated state, New York (7.1%).
In a bit of a surprise, Ontario, Sysomos' home province, ranked third with 5.6%, followed by Colorado (5.2%), Texas (4.37%), Pennsylvania (4.34%), Florida (4.2%), Washington (3.4%), Illinois (2.6%), Georgia (2.1%) and Virginia (2%). Among the other Canadian provinces, British Columbia is home to 1.65% of bloggers, while Quebec has 1.42%.
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Sysomos is the leading provider of social media monitoring and analytics technology. Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, messages, boards, wikis and major new sources. Sysomos is redefining social media analytics by providing corporations, marketers, public relations agencies and advertisers with instant and unlimited access to all social media conversations. All functions are delivered using a robust and user-friendly interface that provides information such as sentiment (positive, negative, neutral), geo-demographics (age, gender, location), and competitive intelligence. More information about Sysomos and its services can be found at www.sysomos.com
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Sysomos has collected a comprehensive collection of data from Twitter user profiles and updates. We will be publishing our analysis of this ever-changing and growing data on a regular basis. To leave comments (including the kind of information you would like to see in future) about this report, visit our blog.