Social media is empowering individuals and redefining the media landscape. Historically, many companies have used business intelligence software to analyze different parts of their businesses, including employment and sales records, and inventory. The same kind of business intelligence technology can be used by marketers, public relations agencies, and corporations to gain more insight about social media activity. Sysomos delivers leading-edge social media analytics based on technology breakthroughs aligned to meet business needs. Sysomos offers a powerful and valuable convergence of business intelligence and social media delivered online in real-time.

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Word of mouth marketers face two key challenges: identifying key influencers within targeted geographic and demographic groups; and engaging and monitoring activity to assess the impact of campaigns. Traditionally, companies hire analysts to do both tasks manually, making WoM campaigns expensive and time-consuming. In this white paper, Sysomos explores how technology can be used to effectively address these challenges. We focus on measuring influence, geographic analysis, demographic segmentation, text analytics, linguistics technology, and measurable metrics as key components to build a unified platform to meet the needs of WoM marketers.

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