Relying on the “Crowd” to Fund Creativity

For the past week or two, there has been a lot of digital chatter about the future of the Web in the wake of the growing popularity of crowdfunding and crowdsourcing

Hollywood seems to be on the fence about it, but that doesn’t mean you have to be.

For those who haven’t heard, Veronica Mars, a popular television show, used Kickstarter to raise funds for a feature film.

While many people are excited about the project, Hollywood and Warner Bros. are less than pleased, likely because it indicates crowdfunding is starting to disrupt how movies and TV shows are created and financed, specifically how services as Kickstarter and IndieGoGo are emerging as key conduits.

What can digital marketers learn from this?

The lesson may be there is power in the crowd. At the same time, the challenge is we’re still figuring our how to properly leverage it.

If you can successfully build an avid following on one or more social media networks, then you have to find a way to keep them engaged on a weekly basis. Empty likes and fans can not be leveraged at any point. An engaged audience can.

Another proven tactic is to incentivize any crowdfunding or sourcing venture. The Veronica Mars project offered a line in the film to anyone who donated at least $10,000.

This is a fascinating development in the future of social media, so you need to figure out if there is a way it can benefit you. Th best thing to do is test the waters.

One Comment on “Relying on the “Crowd” to Fund Creativity”

  1. Pingback: The Sick Turn To Crowd Funding To Pay Medical Bills | Tim Batchelder.com

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