While Facebook’s growth has leveled off in recent years, it’s still by far the largest social media site with more than 2 billion users worldwide. Unlike many other social media platforms, Facebook’s users include all demographic groups. For this reason, no business can afford to ignore Facebook in its marketing strategy. It’s almost as crucial to have a Facebook page as it is to have a website.
It’s also necessary to keep up with the very latest trends and features on Facebook. The site constantly adds new features and changes others. One way to stay ahead of the competition is to take advantage of these developments. Here are four of the most important Facebook marketing trends that every business should know about.
Topics to Watch
One new feature that Facebook has released in 2019 is Topics to Watch, a kind of social media version of Google Trends. This is a helpful social listening tool that makes it easier to identify emerging trends. While there are many trend tracking tools online, this one has the advantage of being specific to Facebook.
Topics to Watch is a low-key feature that Facebook released without much fanfare. In fact, it’s hard to find unless you actively look for it. The easiest way to find it is to search on Google for Facebook Topics to Watch. This will bring up a list of Topics by the month. You get a summary of new trends along with charts revealing the amount of growth and demographics. For example, in January 2019, you can learn that Chayote, a squash from Central America, spiked in popularity in late 2018. There are several ways you can use this information.
- Ideas for new products.
- Topics to write about on Facebook as well as your blog or anywhere you create content.
- Keywords to focus on for your Facebook Ads.
Facebook introduced Stories in 2016 and within two years it had more than 150 million daily users. The Stories feature was originally created by Snapchat. However, Facebook and its sister site Instagram now dominate Stories and this trend will most likely continue in 2019 and beyond.
There are quite a few advantages to Stories. As the Facebook algorithm gets more difficult to master, ordinary posts can easily get buried in followers’ timelines. Facebook, in fact, has explicitly stated that it’s shifting the focus away from promotional content and favoring more social posts. Stories, which are featured at the top of the page, let you maintain high visibility. Here are some ways that businesses can leverage Stories on Facebook.
- Stories can help to promote your Facebook Page. In fact, you need an active business page in order to share Stories as a business.
- Feature time-sensitive content as Stories are only visible for 24 hours. You might mention flash sales and other limited-time discounts.
- Customize Stories by using filters and special effects that are available within the application. You can choose colors and styles that are appropriate for your brand. You can use face filters, for example, for strange or humorous effects.
- Share interesting content. While you naturally want to promote your business you also have to entertain your audience on Stories if you want them to keep coming back. Find news items or aspects of your business that are unique, funny or informative to feature on your Stories to supplement the marketing content.
- Try collaborative Stories. You can get your followers involved by created collaborative Stories. With this feature, multiple users can participate. This can be a member of a Facebook Group or people attending an event.
Groups For Pages
Groups For Pages is a Facebook feature that’s not brand new but that many users still aren’t familiar with. It provides an easy way to set up a Group that’s associated with a specific Page. Most Facebook users are familiar with both Pages and Groups but it’s quite useful when you combine the two. Rather than creating a group out of the blue, you can connect it to an active Page that may already have a significant following. This lets you publish to Groups under your Page name. If you have multiple moderators for your Page, you can set it up so all of them can post to Groups.
Connecting Pages to Groups can help you build your audience faster, letting you apply a more unified approach to your marketing. It also makes you more visible to followers. For example, Group members may be enticed to click on new discussions and then check out the latest news on your Page.
Along with its myriad high-tech features such as Facebook Live and Stories, the platform has also introduced Facebook Marketplace to compete with online marketplaces such as Craigslist. The Marketplace indicates that Facebook wants to increase its reach locally as well as globally. As on Craigslist and eBay, customers can buy cars, toys, clothing, jewelry or just about anything from sellers in their area. You can also find listings for apartments, electronics, garage sales and many other categories.
Facebook Marketplace may have been conceived as a casual platform for people to sell used items locally but it also has applications for small businesses. Businesses that sell physical products can simply list them on Marketplace. You can also make use of the Free section by offering free estimates or consultations for services. Facebook Marketplace isn’t designed to sell massive numbers of products at once. It can, however, increase your visibility and attract more local customers. Businesses with multiple locations can set up separate listings for each location.
Keep Up With Facebook
These are some of the Facebook marketing trends that can help you engage with your followers and attract more customers. You can combine these strategies with other social media marketing tactics such as Facebook ads. You could, for example, use ads to publicize a new group. Facebook is always changing so make sure that you pay attention to the latest opportunities for connecting with your audience.