Social Media Reporting
Proving marketing ROI is more important than ever before, but understanding the impact of your paid, earned and owned media efforts can mean a lot of manual analysis, including consolidating data from different products and accounts. Meltwater has a range of reporting options, designed to help you highlight your success in an efficient and elegant manner. We use artificial intelligence to make our reports smarter, providing insights across news, social media, and other data types to give you the complete picture of your marketing and communications performance.
Aggregate daily or lifetime social metrics to measure spend, CPA, engagements, impressions, and performance
Identify top performing content and share with other markets to teach best practices and campaign strategy
Access your social campaigns in one consolidated view for quick analysis across brands, markets, and agencies
Meltwater has helped us drive our business and that of our customers by enabling us to make immediate decisions on optimizing campaign performance across creative, audiences, placement, and channels. It’s imperative that we turn insights into actionable commercial opportunities.
Sam Ahmed, Chief Marketing Officer, MasterCard
Integrate Data Across Earned and Owned
- Aggregate and benchmark KPIs across accounts, brands, channels, and markets
- Measure social campaigns and uncover insights for optimizing reach, engagement, and purchase intent
- Get clear visibility into your entire social presence to quantify how paid media generates more earned media and drives traffic to owned properties
- Track competitors to stay ahead of the curve
Automated Reports and Dashboards
- Understand your performance across your owned social channels, and how they stack up against the competition.
- Report on your most successful content, your community growth and the impact that your social strategy is having on your bottom line.
- Understand who is driving the social conversations and compare performance to previous time periods.
- Fully branded, presentation-ready reports at the click of a button.
Rich APIs for Integration and Flexibility
- Showcase all of your social media data and business data in customized, real time dashboards.
- Integrate your aggregated earned and owned data with BI systems (Domo, Tableau, etc.) to get a full view across your enterprise
- Includes brand social content, tags, UGC, and over 2,000 metrics
- Analyze social data alongside your sales data and customer data
Social Reporting Capabilities
- Custom KPIs
- Automatic alerts
- Robust API across earned and owned data
- Competitive insights and benchmarking
- Configurable reporting
- Global scalability
- Over 2,000 metrics for analysis
- Real-time campaign analytics
- Visibility across markets, brands, agencies
- Command center & CRM integrations
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