Reporting Services

Social Media Reports

Our Reporting Services are leveraged by managers, analysts and top executives around the globe. These services help clients use invaluable social data effectively. Custom-built reports and dashboards are provided to help you turn data into actionable insights. Our reports uncover trends, benchmark your brand or products against competitors and assess brand profiles across the social spectrum – all the promise of social intelligence with none of the heavy lifting!

Brands and agencies often want the benefit of aggregating key social media data and performance metrics, but don’t have the resources or capabilities to create the comprehensive reports. We have an experienced talented team of social media researchers whose sole focus is making reports for our customers. The process is simple – you consult with our reports team on your reporting needs and goals, we take your input and produce custom reports and dashboards built specifically for you and your organization. Save time and resources to get the reports you need to make informed business decisions.


Brand / Product Intelligence Report


What You Get:

  • Brand dashboard (can include total volume and/or volume trend by month/quarter etc., buzz breakdown by channel, word cloud, top hashtags, Buzz Graph, top 10 hashtags, gender breakdown, Twitter reach and Twitter activity breakdown (tweet types and engagement level)
  • Popularity trend line and spike analysis (top 3-5 spikes, overall and/or by channel)
  • Conversation theme analysis (includes sample posts)
  • Manual sentiment scoring and sentiment driver analysis (includes sample posts)
  • Text analytics (word cloud, top 10 hashtags, buzz graph, most retweeted, most popular Instagram images etc)
  • Top Influencers (Top 5-10 per channel)
  • Owned Social Channels Audit (by channel: follower/fan/subscriber base growth, %change, overall channel activity, engagement levels, top content. For Twitter only – inbound & outbound activity analysis)

Industry Report



What You Get:

  • Brand dashboard (can include total volume and/or volume trend by month/quarter etc., buzz breakdown by channel, word cloud, top hashtags, Buzz Graph, top 10 hashtags, gender breakdown, Twitter reach and Twitter activity breakdown (tweet types and engagement level)
  • Popularity trend line and spike analysis (top 3-5 spikes, overall and/or by channel)
  • Conversation theme analysis (includes sample posts)
  • Manual sentiment scoring and sentiment driver analysis (includes sample posts)
  • Text analytics (word cloud, top 10 hashtags, buzz graph, most retweeted, most popular Instagram images etc)
  • Top Influencers (Top 5-10 per channel)
  • Audience Analysis (geography, gender breakdown, word cloud from Twitter bios, audience segmentation based on Twitter bios)

Campaign/ Event/ Crisis


What You Get:

  • Brand dashboard (can include total volume and/or volume trend by month/quarter etc., buzz breakdown by channel, word cloud, top hashtags, Buzz Graph, top 10 hashtags, gender breakdown, Twitter reach and Twitter activity breakdown (tweet types and engagement level)
  • Popularity trend line and spike analysis (top 3-5 spikes, overall and/or by channel)
  • Conversation theme analysis (includes sample posts)
  • Manual sentiment scoring and sentiment driver analysis (includes sample posts)
  • Text analytics (word cloud, top 10 hashtags, buzz graph, most retweeted, most popular Instagram images etc)
  • Top Influencers (Top 5-10 per channel)

Social Profiling Report

What You Get:

  • Typically done for a pre-defined list of users/influencers
  • Includes our detailed influencer analysis + additional manual analysis of owned content drivers/categories, personal likes/dislikes, manual analysis of 3rd party mentions and sentiment

Influencer Identification Report


What You Get:

  • Multi-phase project with manual/human identification of potential influencers based on Sysomos and client defined-criteria
  • The client receives a shortlist of potential influencers in Excel format (sample data points: name, location, gender, bio, social channels, social fan base size, size of engaged audience, % of organic content vs. RTs, occupation, average engagement with owned content etc.)
  • Final output: Detailed Influencer Profile of the top potential influencers

Social Audit Report



The Sysomos Social Media Audit is a comprehensive health check of your brand and/or products on social media. This report allows you to step back from the hectic day-to-day of social marketing to give you insights into trends and identify areas with high improvement potential including:

  • Brand health analysis
  • Competitive benchmarking
  • Marketing strategy
  • Product development
  • Customer satisfaction analysis

What You Get:

  • Detailed analysis of buzz trends and engagement with the topic of interest over particular period in time, across multiple channels
  • Identification of the most popular conversation themes and influencers driving online conversation around the topic of interest
  • Conversation theme analysis (includes sample posts)
  • Manual sentiment scoring and analysis for an in-depth, contextual understanding
    of what is driving any positive and negative reactions identified
  • Competitive insights, comparison & benchmarking